A new URL Shortner from Google goo.gl

Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner

On google blog they have announced goo.gl

“People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you’re not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what’s on your mind — and that’s why people use them.”

Google URL Shortner goo.gl
Google URL Shortner goo.gl

If you want to read the rest of the blog entry then checkout here http://googleblog.blogspot.com/2009/12/making-urls-shorter-for-google-toolbar.html

Google URL Shortner – http://goo.gl/