Ya ya There is one more URL Shortner in the List of URL Shortner’s, After goo.gl its now youtube. Youtube came with its own URL Shortner youtu.be which is especially meant for youtube videos. In their blog they have mentioned some things

A new URL Shortner from Google goo.gl Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner On google blog they have announced goo.gl